With October comes Halloween, playoff baseball (not for the Padres), and open enrollment, the annual period in which healthcare shoppers can enroll, switch plans, and get subsidies on health plans. Medicare open enrollment begins October 15, 2016 and runs through January 31, 2017. Businesses can choose their provider almost anytime, but most conduct their annual open enrollment selections between September and January. Research into which […]
Programmatic audience buying, a ubiquitous force in digital marketing, is now cornering the next slice of the tech stack: television. But unlike digital, TV rates are governed by survey data instead of the classic supply and demand model. Nielsen, the de facto national television viewership service, monitors (and therefore fixes) TV rates and uses the set-top habits of around […]
Radio, one of the oldest forms of mass media, is carving a new, programmatic frontier in the advertising landscape and Awlogy is positioned at its forefront. As brands and agencies increasingly seek systematic targeting and comprehensive analytics, radios’ move to programmatic is as inevitable as it is shrewd. Fueled by competition and fighting for a […]
Mobile phones and tablets have long been considered “secondary devices” to conventional desktop computers. But roles are being reversed as mobile device usage skyrockets. Naturally, advertisers are reacting to this industry shift; according to eMarketer, 2016 will be the first year where U.S. mobile ad spending will surpass desktop ad spending. Many advertisers consider mobile […]
It’s no secret that Hispanic consumers make up one of the largest and most desirous audiences in the advertising space. And so, hoping to ascertain an advantage, many marketers are putting the online habits and trends of Latino audiences under an analytical microscope. The U.S. Census shows that Hispanics are the country’s most rapidly growing […]
Last week Google launched company specializations, a new way for marketing companies to be recognized for their skills in AdWords Search, Display, Mobile, Shopping, and Video advertising. Marketers earn specializations by earning AdWords certifications, demonstrating product expertise, client retention and a Google assessment of a company’s overall performance. Upon achieving a specialization, a company is awarded badges […]
Programmatic ad buying has reached a tipping point. 2015 was the first year where programmatic transactions made up the majority of non-search digital ad spend. Now we’re halfway through 2016 and programmatic advertising has continued to grow exponentially. Observing the shift, publishers liked LinkedIn are offering programmatic solutions LinkedIn announced on Tuesday that the newly […]
Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation. While the ubiquitous presence of phones and tablets might mean the bane of family room conversation, it’s a major opportunity for programmatic advertisers. Generation Z, those born between 1995 – 2005, are considered “technology […]
The Cannes Lions International Festival of Creativity celebrates originality and ingenuity for those working in creative communications and advertising. Every June, the festival takes over the waterfront district of Cannes, France. It’s the largest worldwide gathering of advertising professionals, designers, innovators and marketers and provides an opportunity for participants to party, network and discuss the […]
Last night, San Diego Startup Week kicked off with a launch party at the Broadway Pier. SDStartup Week is an annual gathering of entrepreneurs aimed at celebrating and inspiring innovation in San Diego. On Friday, Awlogy’s co-founder and managing partner, Chad Recchia, will present a panel of industry experts who will discuss how to deliver and design the […]
