The media landscape is vast & complex. There are now over 4,000 marketing and technology providers ranging from DSPs, DMPs, brand safety, inventory and platforms. We don’t believe any one platform or technology is the end all be all for every type of campaign goal. We’ve spent time on-boarding and auditing hundreds of providers to help us mix and match the right combination for your campaigns. 

Platforms aren’t setup for support. If you’ve worked direct with a platform before, you know that support and problem solving issues is slow and limited. That makes sense since their job is to provide the technology and make sure it’s keeping up to pace.  You can lean on our performance team to help problem solve and address technical issues when they arise rather than waiting for someone to get to your support ticket. 

There isn’t enough time or resources. Today’s agencies and advertisers are being challenged to push the boundaries of their media campaigns without sacrificing things like performance, brand safety or innovation. Today’s fully accountable and efficient programmatic campaign can use an average of 6 or more different technology layers which can be hard to keep up with. As your own media buy hub, Awlogy acts as your ultimate resource and media buying & technology partner.