Where Does Programmatic Go From Here?
In the past decade, programmatic advertising has become the preferred choice for many brands looking to effectively reach their audiences. Staggering numbers show programmatic advertising is still on the
Understanding the Habits of American Social Media Users
The way we use social media yesterday is not the way we’ll use it tomorrow. But there’s plenty of value in looking back in the past. Examining social media usage
What You Should Know About Native Advertising in 2019
Now more than ever, consumers are much more aware when they’re being sold to. Ads come at them from every different direction these days. And as a consequence, responsibility rests
Average Ad Prices on Facebook Experience Slight Decrease
For many advertisers, dedicating a large percentage of their ad budget to Facebook has become a normal part of business. With that said, it should be exciting news for them
Chat-vertising: Click-To-WhatsApp Ads Gets Objectives Facelift
For businesses trying to reach customers through WhatsApp, Facebook has made an important update that impacts advertiser metrics. As reported by Marketing Land, Facebook ads that direct users to start a
Five Statements About Smart Speaker Usage Among Different Generations
There’s no doubt that smart speaker usage has grown in popularity over the last year. With their simple design and low-cost affordability, it’s really no surprise that smart speakers like
How Marketers Can Make Ads Consumers Resist Less
The advances in digital technology over the last decade have changed and continue to change the way people consume content. But what hasn’t changed much are consumer attitudes towards ads.
How Reddit is Increasing its Value to Brands with Video
As a digital marketing channel, Reddit is often overlooked. But recently, the social news aggregator has quietly made strides to become a much more attractive advertising platform for brands. Over
Social Media Video is Thriving as Brands Continue Investing in Ads
When it comes to the boom in digital video, the smoke isn’t clearing anytime soon. Ad revenue and brand investment continues to explode, with industry analysts forecasting continued growth the
Who Are the Biggest Spenders in Programmatic Advertising?
The word is out on the companies that sit atop the mountain of programmatic advertising. A new study found that some of the world’s biggest brands such as Amazon, Microsoft,
Podcasting Continues Emergence As Viable Channel for Advertisers
Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are
New and Upcoming Instagram Innovations That Marketers Should Pay Attention To
Despite the scrutiny its parent company has faced the last two years, Instagram has risen from the fray to become one of the world’s most popular and influential social platforms.
Twitter explores expansion of programmatic ad offerings
When it comes to programmatic offerings, Twitter has lagged behind its social media competition. However, it’s testing the waters with a brand new service that’s been recruiting publishers for a
Three Questions Marketers Should Ask When Choosing an Ad Tech Vendor
Whether you’re an agency or an in-house brand marketer, the following scenario should sound very familiar. You have multiple campaigns running across a variety of platforms. Now you’ve been tasked
What Every Advertiser Needs to Know About Facebook Metrics
Facebook has taken its fair share of heat this year and last. Despite the struggles and criticism, the more-than-decade-old social network is still a go-to platform when it comes to
The Thriving User Base of Smart Speaker Tech
The market for smart audio technology and devices is booming. In just three years since its introduction, nearly 16 percent of all American households have ownership of a smart speaker.
Voice Technology Usage Among Consumers: Trends and Research
A little more than six years have past since Apple first introduced the world to Siri. Fast forward roughly a half decade later and Siri, along with other voice assistants
How YouTube Is Responding To Marketer’s Brand Safety Fears
For YouTube, 2017 was a year to forget. The internet’s leading video platform found itself in hot water due to several high-profile cases of questionable content compromising brand safety standards.
Three Questions Every Marketer Should Ask When Evaluating Brand Safety
The topic of brand safety dominated the marketing world in 2017. It may be a new year, but brand safety continues to be a major point of conversation in 2018.
Podcast Metrics: The Latest Guidelines for Measuring Advertising and Show Success
Audio content is continuing to flourish and podcasts are leading the charge for the medium in a revolutionary way. According to Edison Research, monthly podcast listeners were projected to grow