Programmatic Advertising Enjoys Upward Trend in Media Quality
The gap is narrowing between programmatic and direct publisher ads.
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Insights and Resources
Artificial Intelligence Use Cases in 2019
Though companies embrace AI, implementation to its full potential is still slow. Why? Many companies don’t have clear strategies for using AI yet. Though it has come a long way, artificial intelligence is still hard to understand. The potential for how it’s best used is still under development.
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What You Should Know About Native Advertising in 2019
Now more than ever, consumers are much more aware when they're being sold to. Ads come at them from every different direction these days. And as a consequence, responsibility rests on advertisers to deliver the right solution.
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The State of YouTube: Revisiting Where It Has Been to See Where It’s Going
Video is a keystone building block of any businesses’ digital advertising strategy. One company stands ahead of its competition in fulfilling advertisers’ needs for video.
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