Spotify Looks to New Content, Markets for Continued Growth
In the race for listeners’ ears, Spotify is a leader of the pack. There is still plenty of room for the audio company to grow despite its already massive user base.
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Insights and Resources
How Reddit is Increasing its Value to Brands with Video
As a digital marketing channel, Reddit is often overlooked.
Social Media Video is Thriving as Brands Continue Investing in Ads
When it comes to the boom in digital video, the smoke isn’t clearing anytime soon. Ad revenue and brand investment continues to explode, with industry analysts forecasting continued growth the rest of 2018 and beyond.
Facebook Begins Rollout of Tracking Pixel to Groups
Facebook has offered brand marketers unparalleled data on the customer’s buying journey. Its tracking pixel, which allows advertisers to measure conversions, optimize ad delivery and build specific target audiences, is now coming to one of Facebook’s most buzzed-about and up-and-coming features.
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Programmatic . Insights . Resarch
Who Are the Biggest Spenders in Programmatic Advertising?
The word is out on the companies that sit atop the mountain of programmatic advertising.
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Podcasting . Insights . Research . IAB . Analysis
Podcasting Continues Emergence As Viable Channel for Advertisers
Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize.
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