Facebook has taken its fair share of heat this year and last. Despite the struggles and criticism, the more-than-decade-old social network is still a go-to platform when it comes to digital marketing. A consistent complaint Facebook has gotten is on the validity and accuracy of
The market for smart audio technology and devices is booming. In just three years since its introduction, nearly 16 percent of all American households have ownership of a smart speaker. According to National Public Media, the adoption rate of smart speakers is outpacing the growth
A little more than six years have past since Apple first introduced the world to Siri. Fast forward roughly a half decade later and Siri, along with other voice assistants like Alexa, Cortana and Google, have captured mainstream appeal. Need evidence? Look no further than
For YouTube, 2017 was a year to forget. The internet’s leading video platform found itself in hot water due to several high-profile cases of questionable content compromising brand safety standards. YouTube has, however, displayed a commendable level of humility amidst the controversy. It’s publicly recognized
The topic of brand safety dominated the marketing world in 2017. It may be a new year, but brand safety continues to be a major point of conversation in 2018. According to a survey conducted by the World Federation of Advertisers, 70 percent of brands
Audio content is continuing to flourish and podcasts are leading the charge for the medium in a revolutionary way. According to Edison Research, monthly podcast listeners were projected to grow from 21 to 24 percent from 2016 to 2017. With highly engaged and growing audiences,
Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z. Kids, however, are a demographic that can’t be overlooked. Defined as people ages 13 and under,
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media. If only influencer marketing was actually that easy. Because it’s a relationship-based business, influencer marketing is much more complex than that. Understanding what’s
Instagram usage continues to trend up. So much so that one major research firm doesn’t see the social network’s growth stagnating any time soon. eMarketer conducted its first ever worldwide forecast of Instagram and projects the platform will reach more than 1 billion users by
For years now, reaching Millennials has been a major priority for marketers. Despite their lower earning power relative to other generations, marketing to them has been attractive due to a handful of factors, including their sheer size and magnitude. In 2016, Millennials surpassed Baby Boomers
