Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on demand and streaming services, advanced TV offers a wide-ranging variety of viewing options to all
When it comes to the members of Generation X, there are fewer of them than there are Millennials and Baby Boomers. But, that doesn’t mean they’re a group that should be overlooked. With close to 66 million Americans making up this cohort, Generation X is
Move over Millennials. It’s time to make room for Generation Z. Unlike their counterparts born through the eighties to early nineties, Gen Z has grown up in a completely digital world. Their formative years came at a time when internet usage and social media activity
Twitter is testing a brand new ad service designed for power users and small businesses in mind. Last week, the real-time social messaging platform began accepting invites for a new ads subscription service that handles all the heavy lifting of running promotional campaigns. Here’s the
Let’s face it, display ad’s have been around since about the beginning of time—because the launch of the internet constitutes the beginning of time right? However, according to a study conducted by SmartInsights, display ads often experience abysmal click-through rates and even lesser conversion rates.
The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on their holiday campaign push, now is a good time to start. From experience executing media
The digital conversation typically starts and ends with Millennials. After all, they’re dialed into technology more than any other generation in existence. But as the world continues to plug in, the rest of society is adapting as well. That includes Baby Boomers.
There are reasons to be excited about what’s trending in video. From compelling content to expanding audience sizes, digital video, which includes TV shows, movies, news and ads is experiencing its fair share of healthy growth.
The secret is out. Influencer marketing is popular as well as important for marketers.
In the final piece of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Network, we take a look at the reach and audience using streaming service iHeartMedia.