It’s no secret that Hispanic consumers make up one of the largest and most desirous audiences in the advertising space. And so, hoping to ascertain an advantage, many marketers are putting the online habits and trends of Latino audiences under an analytical microscope. The U.S.
Last week Google launched company specializations, a new way for marketing companies to be recognized for their skills in AdWords Search, Display, Mobile, Shopping, and Video advertising. Marketers earn specializations by earning AdWords certifications, demonstrating product expertise, client retention and a Google assessment of a
Programmatic ad buying has reached a tipping point. 2015 was the first year where programmatic transactions made up the majority of non-search digital ad spend. Now we’re halfway through 2016 and programmatic advertising has continued to grow exponentially. Observing the shift, publishers liked LinkedIn are
Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation. While the ubiquitous presence of phones and tablets might mean the bane of family room conversation, it’s a major opportunity for programmatic advertisers. Generation
The Cannes Lions International Festival of Creativity celebrates originality and ingenuity for those working in creative communications and advertising. Every June, the festival takes over the waterfront district of Cannes, France. It’s the largest worldwide gathering of advertising professionals, designers, innovators and marketers and provides
Last night, San Diego Startup Week kicked off with a launch party at the Broadway Pier. SDStartup Week is an annual gathering of entrepreneurs aimed at celebrating and inspiring innovation in San Diego. On Friday, Awlogy’s co-founder and managing partner, Chad Recchia, will present a panel
A year and a half ago, Facebook jumped into the mobile network arena with the creation of its Facebook Audience Network or FAN for short. Ingesting thousands of apps into a closed network, FAN allows advertisers to utilize Facebook’s wealth of audience and interest data
Good Morning. For better or worse, Facebook dominated last week’s headlines. First, according to Ad Exchanger, the social media powerhouse announced that this November they will discontinue the desktop retargeting tool of FBX. While the inability to retarget on desktop might be considered a minor limitation in