With October comes Halloween, playoff baseball (not for the Padres), and open enrollment, the annual period in which healthcare shoppers can enroll, switch plans, and get subsidies on health plans. Medicare open enrollment begins October 15, 2016 and runs through January 31, 2017. Businesses can choose their provider almost anytime, but most conduct their annual open enrollment selections between September and January. Research into which providers best serve their needs has already begun. Last year, 12.7 million plan selections were made by Americans during open enrollment, making it the Superbowl for health insurance providers
To tap into this burgeoning market, Awlogy has recently developed two custom solutions to help influence decision makers during this open enrollment season: Awlogy’s Open Enrollment Network (OEN) and Open Enrollment Decision Makers (OEDM).
Awlogy Open Enrollment Network (OEN)
82% of people who research general health or healthcare online will click on sponsored links that are relevant to their search. With this in mind, Awlogy designed a list of the top 100 websites and apps visited and used by health insurance shoppers, brokers, and employer group decision makers to provide a skeleton key to health insurance advertisers trying to reach the right people during their health insurance research.
Use video and display ads to influence your audience while they are on relevant sites during the decision making process.
Open Enrollment Decision Makers (OEDM)
Building off our OEN, Awlogy has partnered with today’s top data providers to create a custom audience focused on Open Enrollment Decision Makers who influence the health care selection process. This audience is shaped by stitching together layer upon layer of qualifying online and offline behaviors. Influence them with video, native and display ads on their mobile devices and work computers based on hundreds of data points, including website behaviors, self-identification, business IP tracking, employment status, and education level. This group includes the executives, HR directors, internal benefits teams, and influencers who are big fish of open enrollment season; they will be choosing a healthcare provider for their company and all of its employees.
This audience targeting is fully malleable by location and responds dynamically to increments of scale.
The Awlogy Open Enrollment Solution™ is the perfect tool for advertisers trying to stand out and make a lasting impact during open enrollment. Armed with our OEP, health insurance providers have the ability to compete intelligently and efficiently for the millions of in-market businesses and consumers hitting the web to look for a new provider this October.
