The word is out on the companies that sit atop the mountain of programmatic advertising. A new study found that some of the world’s biggest brands such as Amazon, Microsoft, Charles Schwab, Coors Light and Dell own the biggest slices of the programmatic pie. Amazon
Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize. As a result, more companies are investing some of their ad budgets
Whether you’re an agency or an in-house brand marketer, the following scenario should sound very familiar. You have multiple campaigns running across a variety of platforms. Now you’ve been tasked to add one more. Unfortunately, you just don’t have the bandwidth to handle it. Enter
A little more than six years have past since Apple first introduced the world to Siri. Fast forward roughly a half decade later and Siri, along with other voice assistants like Alexa, Cortana and Google, have captured mainstream appeal. Need evidence? Look no further than
Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z. Kids, however, are a demographic that can’t be overlooked. Defined as people ages 13 and under,
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media. If only influencer marketing was actually that easy. Because it’s a relationship-based business, influencer marketing is much more complex than that. Understanding what’s
Instagram usage continues to trend up. So much so that one major research firm doesn’t see the social network’s growth stagnating any time soon. eMarketer conducted its first ever worldwide forecast of Instagram and projects the platform will reach more than 1 billion users by
For years now, reaching Millennials has been a major priority for marketers. Despite their lower earning power relative to other generations, marketing to them has been attractive due to a handful of factors, including their sheer size and magnitude. In 2016, Millennials surpassed Baby Boomers
Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers. With millions of daily active users and an ever-evolving set of advertising tools, there’s a lot to like about the six-year-old social network. But before diving head first into Snapchat, there
Twitter’s 140 character limit is no more. Last week, the 11-year-old social network officially rolled out a new character limit policy, which now allows users to tweet messages double in size. Twitter made the change for users across all languages except Japanese, Chinese and Korean.
