In the past decade, programmatic advertising has become the preferred choice for many brands looking to effectively reach their audiences. Staggering numbers show programmatic advertising is still on the upswing. According to eMarketer’s latest US forecast released in October, programmatic and digital display advertising is projected to grow from $47 billion to $69 billion […]
The way we use social media yesterday is not the way we’ll use it tomorrow. But there’s plenty of value in looking back in the past. Examining social media usage over the years gives us hints on where it’s headed in the future. Edison Research looked at American usage trends in a new report […]
Now more than ever, consumers are much more aware when they’re being sold to. Ads come at them from every different direction these days. And as a consequence, responsibility rests on advertisers to deliver the right solution. One way businesses can do this is with native advertising. They’re different from standard ads in that they […]
For many advertisers, dedicating a large percentage of their ad budget to Facebook has become a normal part of business. With that said, it should be exciting news for them that advertising prices are slightly trending downward. On Wednesday, January 30, Facebook conducted its Q4 Earnings Call with investors. The 15-year old social media […]
For businesses trying to reach customers through WhatsApp, Facebook has made an important update that impacts advertiser metrics. As reported by Marketing Land, Facebook ads that direct users to start a chat session with a business now have objectives available to them for traffic, website conversions and post engagement. Here’s how the ads work. They’re […]
There’s no doubt that smart speaker usage has grown in popularity over the last year. With their simple design and low-cost affordability, it’s really no surprise that smart speakers like the Amazon Echo and Google Home have become mainstays in the homes of many. The momentum that voice-activated devices have behind them is only going […]
The advances in digital technology over the last decade have changed and continue to change the way people consume content. But what hasn’t changed much are consumer attitudes towards ads. According to eMarketer, roughly one out of every four US internet users are using ad blocking software on their computer or mobile device. So what […]
As a digital marketing channel, Reddit is often overlooked. But recently, the social news aggregator has quietly made strides to become a much more attractive advertising platform for brands. Over the past year, Reddit has accomplished this by successfully ramping up its video content. In late 2017, the “front page of the internet” added a […]
When it comes to the boom in digital video, the smoke isn’t clearing anytime soon. Ad revenue and brand investment continues to explode, with industry analysts forecasting continued growth the rest of 2018 and beyond. Despite some of the challenges they’ve faced, social media are still major points of emphasis for advertisers seeking distribution to […]
The word is out on the companies that sit atop the mountain of programmatic advertising. A new study found that some of the world’s biggest brands such as Amazon, Microsoft, Charles Schwab, Coors Light and Dell own the biggest slices of the programmatic pie. Amazon was found to be the biggest programmatic spender by MediaRadar, […]
