Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize. As a result, more companies are investing some of their ad budgets into the channel. Earlier this summer, the Interactive Advertising Bureau […]
Despite the scrutiny its parent company has faced the last two years, Instagram has risen from the fray to become one of the world’s most popular and influential social platforms. Want proof? Just last month, the photo and video sharing network crossed the threshold of 1 billion monthly active users, a major milestone in the company’s […]
When it comes to programmatic offerings, Twitter has lagged behind its social media competition. However, it’s testing the waters with a brand new service that’s been recruiting publishers for a new kind of partnership. In May, the company unveiled a pilot program called Twitter Timeline Ads. According to a report from Marketing Land, the network will offer […]
Whether you’re an agency or an in-house brand marketer, the following scenario should sound very familiar. You have multiple campaigns running across a variety of platforms. Now you’ve been tasked to add one more. Unfortunately, you just don’t have the bandwidth to handle it. Enter the help of a third-party partner. Finding an appropriate partner, […]
Facebook has taken its fair share of heat this year and last. Despite the struggles and criticism, the more-than-decade-old social network is still a go-to platform when it comes to digital marketing. A consistent complaint Facebook has gotten is on the validity and accuracy of its measurement methodology. Marketers have been clamoring for more clarity […]
The market for smart audio technology and devices is booming. In just three years since its introduction, nearly 16 percent of all American households have ownership of a smart speaker. According to National Public Media, the adoption rate of smart speakers is outpacing the growth of even smartphones and tablets. The rising influence of smart […]
A little more than six years have past since Apple first introduced the world to Siri. Fast forward roughly a half decade later and Siri, along with other voice assistants like Alexa, Cortana and Google, have captured mainstream appeal. Need evidence? Look no further than Amazon, which set sales records with smart speakers last holiday […]
For YouTube, 2017 was a year to forget. The internet’s leading video platform found itself in hot water due to several high-profile cases of questionable content compromising brand safety standards. YouTube has, however, displayed a commendable level of humility amidst the controversy. It’s publicly recognized its shortcomings and worked to address any fears brands might […]
The topic of brand safety dominated the marketing world in 2017. It may be a new year, but brand safety continues to be a major point of conversation in 2018. According to a survey conducted by the World Federation of Advertisers, 70 percent of brands believe that the importance of brand safety has risen over […]
Audio content is continuing to flourish and podcasts are leading the charge for the medium in a revolutionary way. According to Edison Research, monthly podcast listeners were projected to grow from 21 to 24 percent from 2016 to 2017. With highly engaged and growing audiences, podcasts are an enticing opportunity for brands to reach customers. […]
