Social media use is prevalent here in the United States. But, how does it look elsewhere around the world? Recently, eMarketer took some time to examine global social network usage. They released their findings in a report titled “Global Social Media StatPack: Platforms, Users and Devices” and discussed the data in an episode of their […]
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution. In September, the ratings and measurement company announced partnerships with Connekt and Ensequence, two of the top providers of interactive television advertising. The deals will […]
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder. Where is their customer? Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to find an answer. For its analysis, Marketing Land decided to […]
In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a new update to Adwords, which they shared earlier this month. The search engine giant developed a new cookie on Google Analytics that adheres to ITP […]
Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on demand and streaming services, advanced TV offers a wide-ranging variety of viewing options to all kinds of audiences. For advertisers and brands, the advent of […]
When it comes to the members of Generation X, there are fewer of them than there are Millennials and Baby Boomers. But, that doesn’t mean they’re a group that should be overlooked. With close to 66 million Americans making up this cohort, Generation X is an audience that deserves major attention from advertisers and brands. […]
Move over Millennials. It’s time to make room for Generation Z. Unlike their counterparts born through the eighties to early nineties, Gen Z has grown up in a completely digital world. Their formative years came at a time when internet usage and social media activity became a ubiquitous part of daily life. In contrast, Millennials, […]
Twitter is testing a brand new ad service designed for power users and small businesses in mind. Last week, the real-time social messaging platform began accepting invites for a new ads subscription service that handles all the heavy lifting of running promotional campaigns. Here’s the gist of how it works. You can sign up to […]
Let’s face it, display ad’s have been around since about the beginning of time—because the launch of the internet constitutes the beginning of time right? However, according to a study conducted by SmartInsights, display ads often experience abysmal click-through rates and even lesser conversion rates. Now, you may ask yourself: what is their poor performance […]
The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on their holiday campaign push, now is a good time to start. From experience executing media strategies for brands and agencies, we know a two-month lead […]
