The digital conversation typically starts and ends with Millennials. After all, they’re dialed into technology more than any other generation in existence. But as the world continues to plug in, the rest of society is adapting as well. That includes Baby Boomers.
There are reasons to be excited about what’s trending in video. From compelling content to expanding audience sizes, digital video, which includes TV shows, movies, news and ads is experiencing its fair share of healthy growth.
The secret is out. Influencer marketing is popular as well as important for marketers.
In the final piece of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Network, we take a look at the reach and audience using streaming service iHeartMedia.
In part two of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Network, we take a look at the reach and audience using streaming service Pandora.
In part one of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Solution, we take a look at the reach and audience using streaming service Spotify.
For brands, Facebook remains one of the preeminent sources for reaching potential customers.
What media platforms do Millennials interact with and what are driving their actions? Some of the answers may surprise you.
By Chad Recchia Google is rolling out a new marketing platform that it hopes becomes the industry standard for evaluating the effectiveness of marketing campaigns. The tech giant announced the beta roll out of Google Attribution at the company’s Marketing Next conference on Tuesday. Attribution aims to move marketer’s away from focusing primarily on the […]
When it comes to advertising, staying ahead of the curve is absolutely necessary in today’s everchanging world. That’s why Awlogy is focused heavily on innovation to make sure clients get the most bang for their media buying buck.
