Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z. Kids, however, are a demographic that can’t be overlooked. Defined as people ages 13 and under, they’re growing up in an ever-advancing digital world. If you’re […]
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media. If only influencer marketing was actually that easy. Because it’s a relationship-based business, influencer marketing is much more complex than that. Understanding what’s important to an influencer when it comes to promotional partnerships […]
Instagram usage continues to trend up. So much so that one major research firm doesn’t see the social network’s growth stagnating any time soon. eMarketer conducted its first ever worldwide forecast of Instagram and projects the platform will reach more than 1 billion users by 2021. Close to 600 million users will access the popular […]
For years now, reaching Millennials has been a major priority for marketers. Despite their lower earning power relative to other generations, marketing to them has been attractive due to a handful of factors, including their sheer size and magnitude. In 2016, Millennials surpassed Baby Boomers as the largest living generation according to the Pew Research […]
Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers. With millions of daily active users and an ever-evolving set of advertising tools, there’s a lot to like about the six-year-old social network. But before diving head first into Snapchat, there are some burning questions many brand marketers want answered. Fortunately, […]
In a new report examining the art of communication, Facebook detailed the top five channels of interpersonal information exchange. Care to take a stab at what topped the list? If you guessed messaging, then you were right. Compared to social media, email, video chat and face-to-face communication, messaging was the undisputed leader in […]
Twitter’s 140 character limit is no more. Last week, the 11-year-old social network officially rolled out a new character limit policy, which now allows users to tweet messages double in size. Twitter made the change for users across all languages except Japanese, Chinese and Korean. Tweets weren’t lengthened for those languages because the capability already […]
You may not realize it, but artificial intelligence has become a huge part of your daily life. Whether you’re scrolling through your Facebook news feed or searching for something on Google, AI drives much of these interactions. AI’s existence dates back to the 1950s, but heavy growth and innovation is finally happening today. That’s because […]
Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking to amplify their reach and engagement on the news feed. The new guidelines came following news of tests Facebook is running, exploring the possibility of […]
One of the world’s biggest social networks is tweaking its ad design. Instagram is making some minor, but impactful changes to the way call-to-actions appear to users scrolling through their feed. Currently, ads served on Instagram include a call-to-action bar displayed below the creative that transitions from white to blue. In the new update, the […]
