You may not realize it, but artificial intelligence has become a huge part of your daily life. Whether you’re scrolling through your Facebook news feed or searching for something on Google, AI drives much of these interactions. AI’s existence dates back to the 1950s, but
Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking to amplify their reach and engagement on the news feed. The new guidelines came following
One of the world’s biggest social networks is tweaking its ad design. Instagram is making some minor, but impactful changes to the way call-to-actions appear to users scrolling through their feed. Currently, ads served on Instagram include a call-to-action bar displayed below the creative that
Social media use is prevalent here in the United States. But, how does it look elsewhere around the world? Recently, eMarketer took some time to examine global social network usage. They released their findings in a report titled “Global Social Media StatPack: Platforms, Users and
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution. In September, the ratings and measurement company announced partnerships with Connekt and Ensequence, two of
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder. Where is their customer? Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to
In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a new update to Adwords, which they shared earlier this month. The search engine giant developed
Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on demand and streaming services, advanced TV offers a wide-ranging variety of viewing options to all
When it comes to the members of Generation X, there are fewer of them than there are Millennials and Baby Boomers. But, that doesn’t mean they’re a group that should be overlooked. With close to 66 million Americans making up this cohort, Generation X is
Let’s face it, display ad’s have been around since about the beginning of time—because the launch of the internet constitutes the beginning of time right? However, according to a study conducted by SmartInsights, display ads often experience abysmal click-through rates and even lesser conversion rates.
