Traditionally, the TV buying and selling process has involved countless non-automatic and manual interactions. A process that, while long-established, has become a little too drawn out for all of our current technological capabilities. Cue Programmatic TV.
We do it when we’re in a hurry. We do it when we’re bored or curious. We do it all the time, and probably a lot more than we realize it. We all search.
What if measuring the impact of digital ads on consumers’ path to purchase in brick-and-mortar stores was as simple as measuring cookies for e-commerce?
The human brain is, hands down, the most complex organ in all of our bodies. It is made up of billions of neurons and signal transmitters that
On Thanksgiving night we all probably gathered with our families and loved ones for some bonding time and incredible feasts of food. And on Friday, brave souls wandered to shopping centers and big retailers in search of some of the best deals of the year. Black Friday: the unofficial commencement of the busiest shopping season […]
There used to be a time in the world of advertising when we all shared in a similar media experience. Media was bought and sold based off of the radio stations one listened to, the types of TV shows one would w
Advertising news as of late is chaulk full of discussions about ad blockers, major acquisitions and lawsuits; however, what used to be a hot and vastly misunderstood topic, viewability, has largely slipped under the radar. Yet, viewability is still something that is vastly important to digital media campaigns. The basics of what constitutes an ad […]
With the speed at which technology is advancing nowadays, the world is left to play a constant game of catch up. This is especially true in the marketing world, where players in the industry have to react quickly to the ever-evolving technological landscape or be left using outdated, less efficient technology. This development is taking […]
Walk around the aisles of any retail store, and you are bound to encounter at least one person looking at the screen of their smartphone. Our interdependency on our digital technology has become fairly commonplace. With the holiday shopping season looming, our smartphones will definitely be a surefire weapon for snagging the best deals and […]
It should be common sense, that good reliable information is critical when it comes to consumers and their decision making. But, what may be common to you and I, isn’t always common to others. And we surely cannot rely on people having good sense. So, it must be said very clearly; reliable and correct information […]
