On Thanksgiving night we all probably gathered with our families and loved ones for some bonding time and incredible feasts of food. And on Friday, brave souls wandered to shopping centers and big retailers in search of some of the best deals of the year. Black Friday: the unofficial commencement of the busiest shopping season of the year. For those willing to embark on the annual shopping mayhem, it was a day filled with hours of waiting in line and elbowing hundreds of people to snag the best bargains. But are consumers still willing to put themselves through such physical ordeals? According to an analysis by Marketing Land of this past Black Friday, more and more consumers did their Black Friday shopping online, and even more noteworthy the majority of that traffic came from mobile devices.

According to data released by Adobe, mobile devices drove more than 55% of online retail site traffic on both Black Friday and Cyber Monday, producing more site visits than the PC.

Smartphones were responsible for 36% of sales, despite the fact that many mobile sites aren’t very user friendly.

Evidence indicates that it was this inadequate mobile experience that led more people to convert on a PC rather than on their smartphones.

In comparing handheld devices, smartphones performed significantly better than tablets. IPhone users, particularly, were the most prevalent mobile shoppers, with their transaction growth increasing by 58% vs. only 27% for Android. While these experienced growth, iPad transactions decreased by 12% and Android tablet transaction were down by 25%.

The mobile user experience may be lacking, but that doesn’t overshadow the fact that smartphones are a convenient and compact portal into the world of shopping. As these mobile sites continue to improve, we can only expect mobile commerce to outpace that of the PC. In the world of mobile advertising, this means increased opportunities to reach valuable consumers and we couldn’t be more elated for the encouraging prospects.