There are many times in our lives where it is almost impossible to step back, take a deep breath, assess the on going event or phenomenon, and analyze with a bit more critical thinking. In many respects, technology and data driven marketing are one of those times where the pace is moving so fast that […]
Isn’t it always so fascinating how perception can be vastly different than reality? This happens in our lives quite often, what we perceive to be the truth turns out to be only our preconceived assumptions. And many of those times, our suppositions aren’t even rooted in facts, just feelings. We have all heard the saying, […]
Have you ever been browsing the web, either on your desktop or mobile, looking for that thrilling article to read? Or searching for that hilarious video clip to show your friends? And then, right as you tap or click on the link, BAM! Just about the most annoying thing happens: you get the dreaded oversized […]
Since the 1950s, Virtual Reality has been on the minds and fingertips of engineers and creative minds alike. In 1968, Ivan Sutherland created what is widely considered the first Virtual Reality head mounted system. Even though it wasn’t very functional, or very realistic, the creation of such an astounding unit paved the way for other […]
By now, you may have seen the little cartoon ghost logo on the mobile application known as Snapchat. In its embryonic stages, it was a silly app used by young teens to send picture and video messages that would disappear after a view. These days, this silly app garnishes 150 million users daily and is […]
Long ago, before there was hand held computers under the alias of mobile devices, many families couponed. Couponing was the art of scouring the 3 pound edition of the Sunday newspaper filled with ads and feverously clipping away at deals and discounts. These days the newspaper business has taken a tremendous hit and isn’t what […]
Just like that. It’s September and summer is over. Back to school shopping and holiday seasons here we come. Parents and children from all around the US have descended upon the stationary sections in local department stores gearing up for the new year. Back-to-School shopping spending this year has been projected to be big. So […]
I’m sure everyone who’s been in the media department remembers their toughest marathon through Q3. The first of the month would creep around only to have just recovered from August’s towering queue of pacing checks, campaign wrap ups, and the never ending need for performance insights. The bright side: you just might be ready for […]
When a web user completes a conversion, who is responsible? The user? The advertiser? The Google? It’s a question as old as advertising itself and you’ll hear a variety of guesswork answers. At Awlogy, we prefer quantifiable solutions over guesswork and therefore rely on attribution models to assign conversion credit. But let’s start from the […]
There’s a slide, about halfway through Awlogy’s pitch deck, that always gets a reaction from audiences. The background of the slide is a collage of company logos, so closely and chaotically pushed on top of one another the image resembles a Jackson Pollock painting. On the slide, two numbers are projected sequentially: 947, then 3,800. […]
