I’m sure everyone who’s been in the media department remembers their toughest marathon through Q3. The first of the month would creep around only to have just recovered from August’s towering queue of pacing checks, campaign wrap ups, and the never ending need for performance insights.  The bright side: you just might be ready for September, where the real ramping up often begins.

We live in a Digital World, where collecting and reporting on your data has naturally become one of the most crucial parts of running a digital campaign.  Sadly, raw data on its own is about as helpful as bringing a heap of metal to a sword fight.  Yes, it has all the materials there to become a sword, and it may ultimately be a great sword, but in the end you still need to masterfully work the metal and craft the sword.  Analysis vs. data regurgitation.

Awlogy has a solution to that problem, a real time fully customizable dashboard (Q4 release). Want to see the highest performing audience? Done. Need to understand what made that audience take an action?  Easy.  Curious about which tactics are working best for you brand? Look no further.  Our dashboard can both graphically and conceptually allow the user to immediately answer these questions.  The interface is completely customizable with robust widgets that can be configured to pertain directly to your campaign goals.

You also gain the ability to download a beautifully formatted dashboard whenever and wherever.  Every night the dashboard updates with the previous day’s metrics, giving the user immediate access to view and export their campaign’s performance over any period of time.  No more 10:00 pm pivot tables, no more Monday morning fire drills, only actionable results.

Google’s Digital Marketing Evangelist, Avinash Kaushik, has always recommended that analysts live by the 80/20 rule, where 80% of your time is spent on analysis and the remaining 20% on reporting.  We’ve amended this to the 99/1 rule for our clients.  One glance is all you need to know your next step, allowing you to focus your effort where you really want to: strategizing and growing your business.

Interested in finding out more?

866-830-9282 | Hello@awlogy.com