A little more than six years have past since Apple first introduced the world to Siri. Fast forward roughly a half decade later and Siri, along with other voice assistants like Alexa, Cortana and Google, have captured mainstream appeal. Need evidence? Look no further than
Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z. Kids, however, are a demographic that can’t be overlooked. Defined as people ages 13 and under,
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media. If only influencer marketing was actually that easy. Because it’s a relationship-based business, influencer marketing is much more complex than that. Understanding what’s
Instagram usage continues to trend up. So much so that one major research firm doesn’t see the social network’s growth stagnating any time soon. eMarketer conducted its first ever worldwide forecast of Instagram and projects the platform will reach more than 1 billion users by
For years now, reaching Millennials has been a major priority for marketers. Despite their lower earning power relative to other generations, marketing to them has been attractive due to a handful of factors, including their sheer size and magnitude. In 2016, Millennials surpassed Baby Boomers
Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers. With millions of daily active users and an ever-evolving set of advertising tools, there’s a lot to like about the six-year-old social network. But before diving head first into Snapchat, there
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder. Where is their customer? Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to
In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a new update to Adwords, which they shared earlier this month. The search engine giant developed
Let’s face it, display ad’s have been around since about the beginning of time—because the launch of the internet constitutes the beginning of time right? However, according to a study conducted by SmartInsights, display ads often experience abysmal click-through rates and even lesser conversion rates.
The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on their holiday campaign push, now is a good time to start. From experience executing media
