Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation. While the ubiquitous presence of phones and tablets might mean the bane of family room conversation, it’s a major opportunity for programmatic advertisers. Generation
A year and a half ago, Facebook jumped into the mobile network arena with the creation of its Facebook Audience Network or FAN for short. Ingesting thousands of apps into a closed network, FAN allows advertisers to utilize Facebook’s wealth of audience and interest data
Good Morning. For better or worse, Facebook dominated last week’s headlines. First, according to Ad Exchanger, the social media powerhouse announced that this November they will discontinue the desktop retargeting tool of FBX. While the inability to retarget on desktop might be considered a minor limitation in
