Facebook & Direct Response Video
Video and direct response. Kind of an oxymoron? Well, that is up for debate.
5 Tips for Creating Ads in 2017
What would the first blog of the year be without a catchy, thought provoking quote?
PTV: Now & In The Future
Traditionally, the TV buying and selling process has involved countless non-automatic and manual interactions. A process that, while long-established, has become a little too drawn out for all of our current technological capabilities. Cue Programmatic TV.
2016 Search Landscape In-Review
We do it when we’re in a hurry. We do it when we’re bored or curious. We do it all the time, and probably a lot more than we realize it. We all search.
In View of Ad Viewability
Advertising news as of late is chaulk full of discussions about ad blockers, major acquisitions and lawsuits; however, what used to be a hot and vastly misunderstood topic, viewability, has largely slipped under the radar. Yet, viewability is still something that is vastly important to
Martech: Bridging the Gap Between Innovation and Adoption
With the speed at which technology is advancing nowadays, the world is left to play a constant game of catch up. This is especially true in the marketing world, where players in the industry have to react quickly to the ever-evolving technological landscape or be
The Informational Age
It should be common sense, that good reliable information is critical when it comes to consumers and their decision making. But, what may be common to you and I, isn’t always common to others. And we surely cannot rely on people having good sense. So,
Predicting Marketing’s Future
There are many times in our lives where it is almost impossible to step back, take a deep breath, assess the on going event or phenomenon, and analyze with a bit more critical thinking. In many respects, technology and data driven marketing are one of
Lots of Devices = Less Time with TV
Isn’t it always so fascinating how perception can be vastly different than reality? This happens in our lives quite often, what we perceive to be the truth turns out to be only our preconceived assumptions. And many of those times, our suppositions aren’t even rooted
Vote Now: Revamping Standard Ads
Have you ever been browsing the web, either on your desktop or mobile, looking for that thrilling article to read? Or searching for that hilarious video clip to show your friends? And then, right as you tap or click on the link, BAM! Just about