For YouTube, 2017 was a year to forget.
The topic of brand safety dominated the marketing world in 2017. It may be a new year, but brand safety continues to be a major point of conversation in 2018.
Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z.
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media.
If only influencer marketing was actually that easy.