When it comes to the boom in digital video, the smoke isn’t clearing anytime soon. Ad revenue and brand investment continues to explode, with industry analysts forecasting continued growth the rest of 2018 and beyond.
How Reddit is Increasing its Value to Brands with Video
As a digital marketing channel, Reddit is often overlooked. But recently, the social news aggregator has quietly made strides to become a much more attractive advertising platform for brands.
Over the past year, Reddit has accomplished this by successfully ramping up its video content. In late 2017, the “front page of the internet” added a native video player and gave users the opportunity to record and upload their own videos.
Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize.
Despite the scrutiny its parent company has faced the last two years, Instagram has ris