How audiences watch and consume TV continues to change with the times.
In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a new update to Adwords, which they shared earlier this month.
This week, we close out the series with an in-depth look into over the top ads.
Thanks to the internet, television as we know it has changed forever.
With close to 66 million Americans making up this cohort, Generation X is an audience that deserves major attention from advertisers and brands.
Move over Millennials. It’s time to make room for Generation Z.