Advertising news as of late is chaulk full of discussions about ad blockers, major acquisitions and lawsuits; however, what used to be a hot and vastly misunderstood topic, viewability, has largely slipped under the radar. Yet, viewability is still something that is vastly important to
With the speed at which technology is advancing nowadays, the world is left to play a constant game of catch up. This is especially true in the marketing world, where players in the industry have to react quickly to the ever-evolving technological landscape or be
Walk around the aisles of any retail store, and you are bound to encounter at least one person looking at the screen of their smartphone. Our interdependency on our digital technology has become fairly commonplace. With the holiday shopping season looming, our smartphones will definitely
Long ago, before there was hand held computers under the alias of mobile devices, many families couponed. Couponing was the art of scouring the 3 pound edition of the Sunday newspaper filled with ads and feverously clipping away at deals and discounts. These days the
Just like that. It’s September and summer is over. Back to school shopping and holiday seasons here we come. Parents and children from all around the US have descended upon the stationary sections in local department stores gearing up for the new year. Back-to-School shopping
Programmatic audience buying, a ubiquitous force in digital marketing, is now cornering the next slice of the tech stack: television. But unlike digital, TV rates are governed by survey data instead of the classic supply and demand model. Nielsen, the de facto national television viewership service, monitors (and
Mobile phones and tablets have long been considered “secondary devices” to conventional desktop computers. But roles are being reversed as mobile device usage skyrockets. Naturally, advertisers are reacting to this industry shift; according to eMarketer, 2016 will be the first year where U.S. mobile ad
It’s no secret that Hispanic consumers make up one of the largest and most desirous audiences in the advertising space. And so, hoping to ascertain an advantage, many marketers are putting the online habits and trends of Latino audiences under an analytical microscope. The U.S.
Programmatic ad buying has reached a tipping point. 2015 was the first year where programmatic transactions made up the majority of non-search digital ad spend. Now we’re halfway through 2016 and programmatic advertising has continued to grow exponentially. Observing the shift, publishers liked LinkedIn are
