When it comes to advertising, staying ahead of the curve is absolutely necessary in today’s everchanging world. That’s why Awlogy is focused heavily on innovation to make sure clients get the most bang for their media buying buck.
Ever feel like no ones listening to you? Well you and everyone else. Lucky enough, the digital world is here to help.
Walk around the aisles of any retail store, and you are bound to encounter at least one person looking at the screen of their smartphone. Our interdependency on our digital technology has become fairly commonplace. With the holiday shopping season looming, our smartphones will definitely
It’s no secret that Hispanic consumers make up one of the largest and most desirous audiences in the advertising space. And so, hoping to ascertain an advantage, many marketers are putting the online habits and trends of Latino audiences under an analytical microscope. The U.S.
Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation. While the ubiquitous presence of phones and tablets might mean the bane of family room conversation, it’s a major opportunity for programmatic advertisers. Generation
