Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z.
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media.
If only influencer marketing was actually that easy.
Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers.
Advertising has evolved into a multi-billion dollar revenue generator for Facebook. In its most recent earnings release, the social media giant disclosed that it had generated roughly $10 billion in ad revenue in Q3 of 2017 alone.
Opportunities to advertise on Facebook have grown leaps and bounds since 2012, the year the company went public. Despite some recent setbacks, the capability to target specific audiences has made Facebook’s ad manager a must-use tool for businesses and brands.
Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking to amplify their reach and engagement on the news feed.