Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers.
Advertising has evolved into a multi-billion dollar revenue generator for Facebook. In its most recent earnings release, the social media giant disclosed that it had generated roughly $10 billion in ad revenue in Q3 of 2017 alone.
Opportunities to advertise on Facebook have grown leaps and bounds since 2012, the year the company went public. Despite some recent setbacks, the capability to target specific audiences has made Facebook’s ad manager a must-use tool for businesses and brands.
Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking to amplify their reach and engagement on the news feed.
Social media use is prevalent here in the United States. But, how does it look elsewhere around the world?
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution.
In September, the ratings and measurement company announced partnerships with Connekt and Ensequence, two of the top providers of interactive television advertising. The deals will enable both to utilize Nielsen’s automatic content recognition technology.