In the past decade, programmatic advertising has become the preferred choice for many brands looking to effectively reach their audiences. Staggering numbers show programmatic advertising is still on the upswing. According to eMarketer’s latest US forecast released in October, programmatic and digital display advertising
In the final piece of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Network, we take a look at the reach and audience using streaming service iHeartMedia.
Let’s face it, display ads have been around since the beginning of time—because the launch of the internet constitutes the beginning of time, right?
Ever feel like no ones listening to you? Well you and everyone else. Lucky enough, the digital world is here to help.
Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation. While the ubiquitous presence of phones and tablets might mean the bane of family room conversation, it’s a major opportunity for programmatic advertisers. Generation