Video and direct response. Kind of an oxymoron? Well, that is up for debate.
Traditionally, the TV buying and selling process has involved countless non-automatic and manual interactions. A process that, while long-established, has become a little too drawn out for all of our current technological capabilities. Cue Programmatic TV.
We do it when we’re in a hurry. We do it when we’re bored or curious. We do it all the time, and probably a lot more than we realize it. We all search.
What if measuring the impact of digital ads on consumers’ path to purchase in brick-and-mortar stores was as simple as measuring cookies for e-commerce?
The human brain is, hands down, the most complex organ in all of our bodies. It is made up of billions of neurons and signal transmitters that
On Thanksgiving night we all probably gathered with our families and loved ones for some bonding time and incredible feasts of food. And on Friday, brave souls wandered to shopping centers and big retailers in search of some of the best deals of the year.
There used to be a time in the world of advertising when we all shared in a similar media experience. Media was bought and sold based off of the radio stations one listened to, the types of TV shows one would w