Facebook isn’t shy about its ambitions to connect the world. Its efforts to accomplish this goal are what’s made it a go-to-stop for advertisers.
But despite its success as an ad platform for businesses, Facebook knows it has more to do. This is especially true considering the challenges Facebook has faced in recent years. During the company's Q4 call, Mark Zuckerberg outlined Facebook's four priorities for 2019.
Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking to amplify their reach and engagement on the news feed.
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder.
Where is their customer?
Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to find an answer.