Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking to amplify their reach and engagement on the news feed. The new guidelines came following
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder. Where is their customer? Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to
For brands, Facebook remains one of the preeminent sources for reaching potential customers.
Imagine peering through a lens and instantly being able to toggle, transform and overlay items within your immediate surroundings; in a nutshell, that’s what AR has to offer, and according to Facebook CEO Mark Zuckerberg—mass-consumer adoption may not be as far away as we think.
We’ve all experienced one time or another where we’re headed to carry out our civil-duties at the local grocery store, on what we believe to be an all business occasion.
Video and direct response. Kind of an oxymoron? Well, that is up for debate.
A year and a half ago, Facebook jumped into the mobile network arena with the creation of its Facebook Audience Network or FAN for short. Ingesting thousands of apps into a closed network, FAN allows advertisers to utilize Facebook’s wealth of audience and interest data
Good Morning. For better or worse, Facebook dominated last week’s headlines. First, according to Ad Exchanger, the social media powerhouse announced that this November they will discontinue the desktop retargeting tool of FBX. While the inability to retarget on desktop might be considered a minor limitation in