Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z. Kids,
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media. If only influencer marketing was actually that easy.
Instagram usage continues to trend up. So much so that one major research firm doesn’t see the social network’s growth stagnating any time soon. eMarketer conducted its first ever worldwide
For years now, reaching Millennials has been a major priority for marketers. Despite their lower earning power relative to other generations, marketing to them has been attractive due to a
Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers. With millions of daily active users and an ever-evolving set of advertising tools, there’s a lot
In a new report examining the art of communication, Facebook detailed the top five channels of interpersonal information exchange. Care to take a stab at what topped the list?
Twitter’s 140 character limit is no more. Last week, the 11-year-old social network officially rolled out a new character limit policy, which now allows users to tweet messages double in
You may not realize it, but artificial intelligence has become a huge part of your daily life. Whether you’re scrolling through your Facebook news feed or searching for something on
Brands seeking to improve their presence on Facebook have a new playbook to use. Late last week, the social media network released an exhaustive set of guidelines for publishers seeking
One of the world’s biggest social networks is tweaking its ad design. Instagram is making some minor, but impactful changes to the way call-to-actions appear to users scrolling through their
Social media use is prevalent here in the United States. But, how does it look elsewhere around the world? Recently, eMarketer took some time to examine global social network usage.
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution.
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder. Where is their customer? Recently, Marketing Land offered some insights
In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a
Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on
When it comes to the members of Generation X, there are fewer of them than there are Millennials and Baby Boomers. But, that doesn’t mean they’re a group that should
Move over Millennials. It’s time to make room for Generation Z. Unlike their counterparts born through the eighties to early nineties, Gen Z has grown up in a completely digital
Twitter is testing a brand new ad service designed for power users and small businesses in mind. Last week, the real-time social messaging platform began accepting invites for a new
Let’s face it, display ad’s have been around since about the beginning of time—because the launch of the internet constitutes the beginning of time right? However, according to a study
The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on