Despite the scrutiny its parent company has faced the last two years, Instagram has risen from the fray to become one of the world’s most popular and influential social platforms. Want proof? Just last month, the photo and video sharing network crossed the threshold of 1
Instagram usage continues to trend up. So much so that one major research firm doesn’t see the social network’s growth stagnating any time soon. eMarketer conducted its first ever worldwide forecast of Instagram and projects the platform will reach more than 1 billion users by
One of the world’s biggest social networks is tweaking its ad design. Instagram is making some minor, but impactful changes to the way call-to-actions appear to users scrolling through their feed. Currently, ads served on Instagram include a call-to-action bar displayed below the creative that
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder. Where is their customer? Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to
