Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize. As a result, more companies are investing some of their ad budgets
Whether you’re an agency or an in-house brand marketer, the following scenario should sound very familiar. You have multiple campaigns running across a variety of platforms. Now you’ve been tasked to add one more. Unfortunately, you just don’t have the bandwidth to handle it. Enter
One of the world’s biggest social networks is tweaking its ad design. Instagram is making some minor, but impactful changes to the way call-to-actions appear to users scrolling through their feed. Currently, ads served on Instagram include a call-to-action bar displayed below the creative that
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution. In September, the ratings and measurement company announced partnerships with Connekt and Ensequence, two of
