When it comes to programmatic offerings, Twitter has lagged behind its social media competition. However, it’s testing the waters with a brand new service that’s been recruiting publishers for a new kind of partnership. In May, the company unveiled a pilot program called Twitter Timeline Ads. According
Twitter’s 140 character limit is no more. Last week, the 11-year-old social network officially rolled out a new character limit policy, which now allows users to tweet messages double in size. Twitter made the change for users across all languages except Japanese, Chinese and Korean.
Twitter is testing a brand new ad service designed for power users and small businesses in mind. Last week, the real-time social messaging platform began accepting invites for a new ads subscription service that handles all the heavy lifting of running promotional campaigns. Here’s the