When it comes to programmatic offerings, Twitter has lagged behind its social media competition. However, it’s testing the waters with a brand new service that’s been recruiting publishers for a new kind of partnership. In May, the company unveiled a pilot program called Twitter Timeline Ads. According
Twitter’s 140 character limit is no more. Last week, the 11-year-old social network officially rolled out a new character limit policy, which now allows users to tweet messages double in size. Twitter made the change for users across all languages except Japanese, Chinese and Korean.