By now, you may have seen the little cartoon ghost logo on the mobile application known as Snapchat. In its embryonic stages, it was a silly app used by young teens to send picture and video messages that would disappear after a view. These days,
A year and a half ago, Facebook jumped into the mobile network arena with the creation of its Facebook Audience Network or FAN for short. Ingesting thousands of apps into a closed network, FAN allows advertisers to utilize Facebook’s wealth of audience and interest data
Good Morning. For better or worse, Facebook dominated last week’s headlines. First, according to Ad Exchanger, the social media powerhouse announced that this November they will discontinue the desktop retargeting tool of FBX. While the inability to retarget on desktop might be considered a minor limitation in
