Category: Brand Safety

13 Feb

How YouTube Is Responding To Marketer’s Brand Safety Fears

For YouTube, 2017 was a year to forget. The internet’s leading video platform found itself in hot water due to several high-profile cases of questionable content compromising brand safety standards. YouTube has, however, displayed a commendable level of humility amidst the controversy. It’s publicly recognized

31 Jan

Three Questions Every Marketer Should Ask When Evaluating Brand Safety

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The topic of brand safety dominated the marketing world in 2017. It may be a new year, but brand safety continues to be a major point of conversation in 2018. According to a survey conducted by the World Federation of Advertisers, 70 percent of brands

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Category: Brand Safety