Where Does Programmatic Go From Here?
In the past decade, programmatic advertising has become the preferred choice for many brands looking to effectively reach their audiences. Staggering numbers show programmatic
Understanding the Habits of American Social Media Users
The way we use social media yesterday is not the way we’ll use it tomorrow. But there’s plenty of value in looking back in the
What You Should Know About Native Advertising in 2019
Now more than ever, consumers are much more aware when they’re being sold to. Ads come at them from every different direction these days. And
Average Ad Prices on Facebook Experience Slight Decrease
For many advertisers, dedicating a large percentage of their ad budget to Facebook has become a normal part of business. With that said, it should
Chat-vertising: Click-To-WhatsApp Ads Gets Objectives Facelift
For businesses trying to reach customers through WhatsApp, Facebook has made an important update that impacts advertiser metrics. As reported by Marketing Land, Facebook ads that
Five Statements About Smart Speaker Usage Among Different Generations
There’s no doubt that smart speaker usage has grown in popularity over the last year. With their simple design and low-cost affordability, it’s really no
How Marketers Can Make Ads Consumers Resist Less
The advances in digital technology over the last decade have changed and continue to change the way people consume content. But what hasn’t changed much
How Reddit is Increasing its Value to Brands with Video
As a digital marketing channel, Reddit is often overlooked. But recently, the social news aggregator has quietly made strides to become a much more attractive