Predicting Marketing’s Future
There are many times in our lives where it is almost impossible to step back, take a deep breath, assess the on going event or phenomenon, and analyze with a
Lots of Devices = Less Time with TV
Isn’t it always so fascinating how perception can be vastly different than reality? This happens in our lives quite often, what we perceive to be the truth turns out to
Vote Now: Revamping Standard Ads
Have you ever been browsing the web, either on your desktop or mobile, looking for that thrilling article to read? Or searching for that hilarious video clip to show your
VR: Let’s Be Real
Since the 1950s, Virtual Reality has been on the minds and fingertips of engineers and creative minds alike. In 1968, Ivan Sutherland created what is widely considered the first Virtual
Snapchat: Next In Line
By now, you may have seen the little cartoon ghost logo on the mobile application known as Snapchat. In its embryonic stages, it was a silly app used by young
Coupons: Not Only For Your Mom
Long ago, before there was hand held computers under the alias of mobile devices, many families couponed. Couponing was the art of scouring the 3 pound edition of the Sunday
School is Back. Let the Tech Giants Fight.
Just like that. It’s September and summer is over. Back to school shopping and holiday seasons here we come. Parents and children from all around the US have descended upon
Insights on the Horizon
I’m sure everyone who’s been in the media department remembers their toughest marathon through Q3. The first of the month would creep around only to have just recovered from August’s
Answers For Attribution
When a web user completes a conversion, who is responsible? The user? The advertiser? The Google? It’s a question as old as advertising itself and you’ll hear a variety of
Welcome to the Awlogy Command Center™
There’s a slide, about halfway through Awlogy’s pitch deck, that always gets a reaction from audiences. The background of the slide is a collage of company logos, so closely and
Awlogy: Open Enrollment Solution™
With October comes Halloween, playoff baseball (not for the Padres), and open enrollment, the annual period in which healthcare shoppers can enroll, switch plans, and get subsidies on health plans. Medicare open enrollment begins October 15, 2016 and
Attribution + Automation = Awesome
Programmatic audience buying, a ubiquitous force in digital marketing, is now cornering the next slice of the tech stack: television. But unlike digital, TV rates are governed by survey data instead of
Music to Marketers Ears
Radio, one of the oldest forms of mass media, is carving a new, programmatic frontier in the advertising landscape and Awlogy is positioned at its forefront. As brands and agencies
Speaking the Language of Location
Mobile phones and tablets have long been considered “secondary devices” to conventional desktop computers. But roles are being reversed as mobile device usage skyrockets. Naturally, advertisers are reacting to this
Analyzing the Advertising Habits of Hispanic Consumers
It’s no secret that Hispanic consumers make up one of the largest and most desirous audiences in the advertising space. And so, hoping to ascertain an advantage, many marketers are
Introducing Google Company Specializations
Last week Google launched company specializations, a new way for marketing companies to be recognized for their skills in AdWords Search, Display, Mobile, Shopping, and Video advertising. Marketers earn specializations
Programmatic Dollar $igns
Programmatic ad buying has reached a tipping point. 2015 was the first year where programmatic transactions made up the majority of non-search digital ad spend. Now we’re halfway through 2016
Capitalizing On Mobile Immersion
Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation. While the ubiquitous presence of phones and tablets might
Cannes Lions
The Cannes Lions International Festival of Creativity celebrates originality and ingenuity for those working in creative communications and advertising. Every June, the festival takes over the waterfront district of Cannes,
San Diego Startup Week
Last night, San Diego Startup Week kicked off with a launch party at the Broadway Pier. SDStartup Week is an annual gathering of entrepreneurs aimed at celebrating and inspiring innovation