Ever been catfished? We’re sorry to hear that— but one person is better than a whole crowd, right?
Let’s face it, display ads have been around since the beginning of time—because the launch of the internet constitutes the beginning of time, right?
Imagine cracking a Corona on a hot day. Just before you allow the liquid courage to intoxicate your presence, your 6th sense ignites and you’re instantly transported to an exotic island
Mobile-friendly or mobile-first? Truth is, the decision may no longer be yours.
Ever feel like no ones listening to you? Well you and everyone else. Lucky enough, the digital world is here to help.
We’ve all experienced one time or another where we’re headed to carry out our civil-duties at the local grocery store, on what we believe to be an all business occasion.
Now that the New Years hangover has finally decided to show some mercy, you’re probably back in the office trying to revamp your business image.
Like it or not, Generation Z is here to stay; at least for another decade or so.
Video and direct response. Kind of an oxymoron? Well, that is up for debate.
What would the first blog of the year be without a catchy, thought provoking quote?
Traditionally, the TV buying and selling process has involved countless non-automatic and manual interactions. A process that, while long-established, has become a little too drawn out for all of our
We do it when we’re in a hurry. We do it when we’re bored or curious. We do it all the time, and probably a lot more than we realize
What if measuring the impact of digital ads on consumers’ path to purchase in brick-and-mortar stores was as simple as measuring cookies for e-commerce?
The human brain is, hands down, the most complex organ in all of our bodies. It is made up of billions of neurons and signal transmitters that
On Thanksgiving night we all probably gathered with our families and loved ones for some bonding time and incredible feasts of food. And on Friday, brave souls wandered to shopping
There used to be a time in the world of advertising when we all shared in a similar media experience. Media was bought and sold based off of the radio
Advertising news as of late is chaulk full of discussions about ad blockers, major acquisitions and lawsuits; however, what used to be a hot and vastly misunderstood topic, viewability, has
With the speed at which technology is advancing nowadays, the world is left to play a constant game of catch up. This is especially true in the marketing world, where
Walk around the aisles of any retail store, and you are bound to encounter at least one person looking at the screen of their smartphone. Our interdependency on our digital
It should be common sense, that good reliable information is critical when it comes to consumers and their decision making. But, what may be common to you and I, isn’t