Reaching Baby Boomers in the Digital Age
The digital conversation typically starts and ends with Millennials. After all, they’re dialed into technology more than any other generation in existence. But as the world continues to plug in,
The State of Video: Trends and Insights
There are reasons to be excited about what’s trending in video. From compelling content to expanding audience sizes, digital video, which includes TV shows, movies, news and ads is experiencing
Influencer Marketing: Where to start
The secret is out. Influencer marketing is popular as well as important for marketers.
Exploring the Present State of Online Radio: iHeartRadio
In the final piece of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Network, we take a look at the reach and
Exploring the Present State of Online Radio: Pandora
In part two of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Network, we take a look at the reach and audience
Exploring the Present State of Online Radio: Spotify
In part one of our three-part series on online streaming services, all which are available through the Awlogy Total Audio Solution, we take a look at the reach and audience
Looking Ahead: The Future of Facebook Ads
For brands, Facebook remains one of the preeminent sources for reaching potential customers.
Millennials: Media Usage and Motivation
What media platforms do Millennials interact with and what are driving their actions? Some of the answers may surprise you.
Google Attribution: A marketer’s solution for determining advertising impact?
By Chad Recchia Google is rolling out a new marketing platform that it hopes becomes the industry standard for evaluating the effectiveness of marketing campaigns. The tech giant announced the
Awlogy Aims To Improve Your Media Campaigns With Performance IQ
When it comes to advertising, staying ahead of the curve is absolutely necessary in today’s everchanging world. That’s why Awlogy is focused heavily on innovation to make sure clients get
Ads arrive at Amazon Alexa
Advertisements are coming to a voice-enabled Amazon device near you.
Search Mentality: How does your audience search?
Search, particularly paid search, plays an integral role in many performance driven digital campaigns. Engines like Google and Bing are often times the first place a user looks for information
Music Festivals: Audience Habits
Between the flower crown social feeds and seemingly constant colorful line-up releases, it’s no secret that music festivals have slowly shown themselves as a powerful niche market for agencies
Facebook Unveils AR Platform
Imagine peering through a lens and instantly being able to toggle, transform and overlay items within your immediate surroundings; in a nutshell, that’s what AR has to offer, and according
4 Benefits: eCommerce
ATTENTION: For all of those who’ve been exposed to the thought that an online store is “unnecessary” or “too much work,” we’re here to show you exactly what, and how
Now Available: YouTube TV
Funny cat videos? YouTube. Need to get that wine stain out of your button up? YouTube. Live news broadcasts and dozens of new original channel offerings? YouTube TV.
5 Tips: Effective Video Ads
Ever feel like your job is way too interesting to be advertised one-dimensionally? Well, much like that hammerhead espresso you just downed, video ads offer you the prime opportunity to
4 Tips: Marketing to Baby Boomers
With age comes wisdom, right? Now your mom may’ve been the one to tell you that, but what she didn’t tell you is that the real wisdom on who to
Optimizing For Voice Search
Don’t we all yearn for someone we can boss around that’ll actually listen to what we have to say? I mean that’s why we have younger siblings— but voice assistants
4 Hacks: Native Display Ads
In our crazy ad-saturated world, the day has come where consumers have become more digitally-aware (yes, they may be evolving).