What would the first blog of the year be without a catchy, thought provoking quote?
What if measuring the impact of digital ads on consumers’ path to purchase in brick-and-mortar stores was as simple as measuring cookies for e-commerce?
Have you ever been browsing the web, either on your desktop or mobile, looking for that thrilling article to read? Or searching for that hilarious video clip to show your friends? And then, right as you tap or click on the link, BAM! Just about
Radio, one of the oldest forms of mass media, is carving a new, programmatic frontier in the advertising landscape and Awlogy is positioned at its forefront. As brands and agencies increasingly seek systematic targeting and comprehensive analytics, radios’ move to programmatic is as inevitable as
Last week Google launched company specializations, a new way for marketing companies to be recognized for their skills in AdWords Search, Display, Mobile, Shopping, and Video advertising. Marketers earn specializations by earning AdWords certifications, demonstrating product expertise, client retention and a Google assessment of a
The Cannes Lions International Festival of Creativity celebrates originality and ingenuity for those working in creative communications and advertising. Every June, the festival takes over the waterfront district of Cannes, France. It’s the largest worldwide gathering of advertising professionals, designers, innovators and marketers and provides
Last night, San Diego Startup Week kicked off with a launch party at the Broadway Pier. SDStartup Week is an annual gathering of entrepreneurs aimed at celebrating and inspiring innovation in San Diego. On Friday, Awlogy’s co-founder and managing partner, Chad Recchia, will present a panel
A year and a half ago, Facebook jumped into the mobile network arena with the creation of its Facebook Audience Network or FAN for short. Ingesting thousands of apps into a closed network, FAN allows advertisers to utilize Facebook’s wealth of audience and interest data
Good Morning. For better or worse, Facebook dominated last week’s headlines. First, according to Ad Exchanger, the social media powerhouse announced that this November they will discontinue the desktop retargeting tool of FBX. While the inability to retarget on desktop might be considered a minor limitation in