Programmatic ad buying has reached a tipping point. 2015 was the first year where programmatic transactions made up the majority of non-search digital ad spend. Now we’re halfway through 2016 and programmatic advertising has continued to grow exponentially. Observing the shift, publishers liked LinkedIn are offering programmatic solutions
Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation.
A year and a half ago, Facebook jumped into the mobile network arena with the creation of its Facebook Audience Network or FAN for short. Ingesting thousands of apps into a closed network, FAN allows advertisers to utilize Facebook’s wealth of audience and interest data outside of the social media platform. For those media buyers that have taken advantage of this offering, they know it has performed well.
Good Morning. For better or worse, Facebook dominated last week’s headlines. First, according to Ad Exchanger, the social media powerhouse announced that this November they will discontinue the desktop retargeting tool of FBX.