In June, Apple made waves in the ad world when it announced a new feature for Safari aimed at limiting tracking capabilities for third-party advertisers. In response, Google created a new update to Adwords, which they shared earlier this month.
The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on their holiday campaign push, now is a good time to start.
There are reasons to be excited about what’s trending in video. From compelling content to expanding audience sizes, digital video, which includes TV shows, movies, news and ads is experiencing its fair share of healthy growth.
The secret is out. Influencer marketing is popular as well as important for marketers.
Search, particularly paid search, plays an integral role in many performance driven digital campaigns. Engines like Google and Bing are often times the first place a user looks for information as well as the last.
Imagine cracking a Corona on a hot day. Just before you allow the liquid courage to intoxicate your presence, your 6th sense ignites and you’re instantly transported to an exotic island splashing around with your favorite golden suds — sponsored by Corona.
Mobile-friendly or mobile-first? Truth is, the decision may no longer be yours.
Ever feel like no ones listening to you? Well you and everyone else. Lucky enough, the digital world is here to help.
We’ve all experienced one time or another where we’re headed to carry out our civil-duties at the local grocery store, on what we believe to be an all business occasion.
Now that the New Years hangover has finally decided to show some mercy, you’re probably back in the office trying to revamp your business image.