Voice activated products have become ubiquitous in the homes of millions of people. It’s only natural that one day Amazon, who leads the market with its variety of Echo speakers, might bring advertising into the mix.
Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z.
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media.
If only influencer marketing was actually that easy.
Snapchat is a tantalizing platform for brands seeking a fresh way to reach customers.
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder.
Where is their customer?
Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to find an answer.