With the speed at which technology is advancing nowadays, the world is left to play a constant game of catch up. This is especially true in the marketing world, where players in the industry have to react quickly to the ever-evolving technological landscape or be left using outdated, less efficient technology. This development is taking the industry by force with no signs of slowing down.
Walk around the aisles of any retail store, and you are bound to encounter at least one person looking at the screen of their smartphone. Our interdependency on our digital technology has become fairly commonplace. With the holiday shopping season looming, our smartphones will definitely be a surefire weapon for snagging the best deals and for all things research.
It should be common sense, that good reliable information is critical when it comes to consumers and their decision making. But, what may be common to you and I, isn’t always common to others. And we surely cannot rely on people having good sense. So, it must be said very clearly; reliable and correct information is crucial to any businesses success.
Isn’t it always so fascinating how perception can be vastly different than reality? This happens in our lives quite often, what we perceive to be the truth turns out to be only our preconceived assumptions. And many of those times, our suppositions aren’t even rooted in facts, just feelings. We have all heard the saying, perception is reality, but in the world of marketing, fact-less based perceptions can leave your pockets empty and your ads worthless.
Long ago, before there was hand held computers under the alias of mobile devices, many families couponed. Couponing was the art of scouring the 3 pound edition of the Sunday newspaper filled with ads and feverously clipping away at deals and discounts. These days the newspaper business has taken a tremendous hit and isn’t what it once was, but Couponing, more specifically mobile couponing, is alive and well.
Just like that. It’s September and summer is over. Back to school shopping and holiday seasons here we come. Parents and children from all around the US have descended upon the stationary sections in local department stores gearing up for the new year. Back-to-School shopping spending this year has been projected to be big. So big in fact that an estimated $75 billion this year will be spent in the next couple of months, according to the National Retail Federation.
I’m sure everyone who’s been in the media department remembers their toughest marathon through Q3. The first of the month would creep around only to have just recovered from August’s towering queue of pacing checks, campaign wrap ups, and the never ending need for performance insights. The bright side: you just might be ready for September, where the real ramping up often begins.
When a web user completes a conversion, who is responsible? The user? The advertiser? The Google? It’s a question as old as advertising itself and you’ll hear a variety of guesswork answers. At Awlogy, we prefer quantifiable solutions over guesswork and therefore rely on attribution models to assign conversion credit.
With October comes Halloween, playoff baseball (not for the Padres), and open enrollment, the annual period in which healthcare shoppers can enroll, switch plans, and get subsidies on health plans. Medicare open enrollment begins October 15, 2016 and runs through January 31, 2017. Businesses can choose their provider almost anytime, but most conduct their annual open enrollment selections between September and January.