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Analyzing Advanced Television: Programmatic TV

Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on demand and streaming services, advanced TV offers a wide-ranging variety of viewing options to all kinds of audiences.

Finding Your Audience: Pre-Holiday Planning

The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on their holiday campaign push, now is a good time to start.

The State of Video: Trends and Insights

There are reasons to be excited about what’s trending in video. From compelling content to expanding audience sizes, digital video, which includes TV shows, movies, news and ads is experiencing its fair share of healthy growth.

Search Mentality: How does your audience search?

Search, particularly paid search, plays an integral role in many performance driven digital campaigns. Engines like Google and Bing are often times the first place a user looks for information as well as the last.
 

PTV: Now & In The Future

Traditionally, the TV buying and selling process has involved countless non-automatic and manual interactions. A process that, while long-established, has become a little too drawn out for all of our current technological capabilities. Cue Programmatic TV. 

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