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Finding Your Audience: Pre-Holiday Planning

The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on their holiday campaign push, now is a good time to start.

The State of Video: Trends and Insights

There are reasons to be excited about what’s trending in video. From compelling content to expanding audience sizes, digital video, which includes TV shows, movies, news and ads is experiencing its fair share of healthy growth.

Search Mentality: How does your audience search?

Search, particularly paid search, plays an integral role in many performance driven digital campaigns. Engines like Google and Bing are often times the first place a user looks for information as well as the last.
 

PTV: Now & In The Future

Traditionally, the TV buying and selling process has involved countless non-automatic and manual interactions. A process that, while long-established, has become a little too drawn out for all of our current technological capabilities. Cue Programmatic TV. 

Black Friday Misses Mobile Sales Potential

On Thanksgiving night we all probably gathered with our families and loved ones for some bonding time and incredible feasts of food. And on Friday, brave souls wandered to shopping centers and big retailers in search of some of the best deals of the year. Black Friday: the unofficial commencement of the busiest shopping season of the year. For those willing to embark on the annual shopping mayhem, it was a day filled with hours of waiting in line and elbowing hundreds of people to snag the best bargains. But are consumers still willing to put themselves through such physical ordeals?

Martech: Bridging the Gap Between Innovation and Adoption

With the speed at which technology is advancing nowadays, the world is left to play a constant game of catch up. This is especially true in the marketing world, where players in the industry have to react quickly to the ever-evolving technological landscape or be left using outdated, less efficient technology. This development is taking the industry by force with no signs of slowing down.

‘Tis the Season: Mobile Experiences Make Engaged Customers

Walk around the aisles of any retail store, and you are bound to encounter at least one person looking at the screen of their smartphone. Our interdependency on our digital technology has become fairly commonplace. With the holiday shopping season looming, our smartphones will definitely be a surefire weapon for snagging the best deals and for all things research.

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