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Interactive smart TV ads make major leap with Nielsen’s automatic content recognition

How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution.

In September, the ratings and measurement company announced partnerships with Connekt and Ensequence, two of the top providers of interactive television advertising. The deals will enable both to utilize Nielsen’s automatic content recognition technology.

Three Takeaways From Marketing Land’s Audience Size Analysis of Facebook, Instagram and Snapchat

Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder.

Where is their customer?

Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to find an answer.

Analyzing Advanced Television: Programmatic TV

Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on demand and streaming services, advanced TV offers a wide-ranging variety of viewing options to all kinds of audiences.

Finding Your Audience: Pre-Holiday Planning

The heat of summer is still upon us. But before we know it, the holidays will be just around the corner. For marketers looking to get a head start on their holiday campaign push, now is a good time to start.

The State of Video: Trends and Insights

There are reasons to be excited about what’s trending in video. From compelling content to expanding audience sizes, digital video, which includes TV shows, movies, news and ads is experiencing its fair share of healthy growth.