Social media use is prevalent here in the United States. But, how does it look elsewhere around the world?
How audiences watch and consume TV continues to change with the times. For advertisers looking to stay ahead of the game, Nielsen and its partners are offering a new solution.
In September, the ratings and measurement company announced partnerships with Connekt and Ensequence, two of the top providers of interactive television advertising. The deals will enable both to utilize Nielsen’s automatic content recognition technology.
Before embarking on any major digital campaign, there’s a question businesses looking to market their services or products must ponder.
Where is their customer?
Recently, Marketing Land offered some insights on some of the top social media networks today that could help companies seeking to find an answer.
Thanks to the internet, television as we know it has changed forever. These days the TV viewing experience has expanded far beyond an analog signal and receiver. With video on demand and streaming services, advanced TV offers a wide-ranging variety of viewing options to all kinds of audiences.