Podcasts are continuing to enjoy robust and strong growth. With a marketplace rich in creative and niche content, the burgeoning audio medium presents plenty of opportunity that more advertisers are beginning to recognize.
Pew Research conducted and released its annual survey examining social media use of eight specific applications - Facebook, Twitter, Snapchat, Instagram, YouTube, Pinterest, WhatsApp and LinkedIn. The research is chock full of valuable information, but below are some major takeaways for one to digest.
Voice activated products have become ubiquitous in the homes of millions of people. It’s only natural that one day Amazon, who leads the market with its variety of Echo speakers, might bring advertising into the mix.
Brands often focus on people with earning power. Much of the marketing spotlight is shined on generational groups like Baby Boomers, Generation X, Millennials and more recently, Generation Z.
On the surface, influencer marketing seems simple. Send product to tastemakers who then provide exposure to their massive audiences on social media.
If only influencer marketing was actually that easy.