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How Reddit is Increasing its Value to Brands with Video

As a digital marketing channel, Reddit is often overlooked. But recently, the social news aggregator has quietly made strides to become a much more attractive advertising platform for brands.

Over the past year, Reddit has accomplished this by successfully ramping up its video content. In late 2017, the “front page of the internet” added a native video player and gave users the opportunity to record and upload their own videos.