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Where Does Programmatic Go From Here?

In the past decade, programmatic advertising has become the preferred choice for many brands looking to effectively reach their audiences.


Staggering numbers show programmatic advertising is still on the upswing. According to eMarketer’s latest US forecast released in October, programmatic and digital display advertising is projected to grow from $47 billion to $69 billion in 2020. Also, 86 percent of the digital display market is now purchased programmatically.