These days, the use of multiple screens is not out of the ordinary. It’s actually become the norm.
When it comes to advertising, staying ahead of the curve is absolutely necessary in today’s everchanging world. That’s why Awlogy is focused heavily on innovation to make sure clients get the most bang for their media buying buck.
Walk around the aisles of any retail store, and you are bound to encounter at least one person looking at the screen of their smartphone. Our interdependency on our digital technology has become fairly commonplace. With the holiday shopping season looming, our smartphones will definitely be a surefire weapon for snagging the best deals and for all things research.
It’s no secret that Hispanic consumers make up one of the largest and most desirous audiences in the advertising space. And so, hoping to ascertain an advantage, many marketers are putting the online habits and trends of Latino audiences under an analytical microscope.
Yesterday, John Motavalli, a columnist for MediaPost’s Programmatic Insider, wrote a compelling article about programmatic advertising’s response to the mobile obsession of the younger generation.